Canadian Political Consultants' Perspectives about Political Marketing

Political Parties and Political Marketing ‘ Strategies ’

This conceptual paper focuses on political marketing „strategies‟ in the context of major British political parties. There is consideration of the underlying drivers that are encouraging the adoption of the political marketing approach. It is debated whether political parties actually have political marketing „strategies‟. The difference between political marketing and political campaign strate...

Introduction: Political Ecology and Canadian Political Economy

The papers in this special iSSU. e of Studies in Political Economy are, with one exception, drawn from presentations made at the SPE annual conference in February 2002. The conference objective was to provide a forum for public and scholarly engagement with the questions of political ecology and political economy.The papers provided a number of critical perspectives on the themes of sustainable...

Marketing and the Political Environment

THIS ARTICLE DISCUSSES THE NATURE and function of various political processes which affect resource allocation to libraries and explores how to analyze these processes accurately. It discusses the marketing of library “products” through supplementing traditional measures of input and output with considerations of impact and by seeking to adapt and express library products in terms of the cognit...

Political Marketing Ms . Shruti Garg

Political marketing is a fundamental part of political life. Presidents and prime ministers; politicians and parties; government departments and councils all use marketing in their pursuit of political goals. Political marketing also attracts public attention and debate. It has become the focus of many movies over the years such as Nayak, Satyagraha, Rajneeti which cover strategy, branding, pos...

A Proposal for Political Marketing